Bratz lose ruling to Barbie

U.S. District Judge Stephen Larson in Riverside, Calif., Monday denied a motion to declare a mistrial sought by the maker of the lucrative Bratz doll, MGA Entertainment Inc., because of a juror's ethnic slur.
The jury had found that MGA and its chief executive, Iranian-born Isaac Larian, improperly had aided a Mattel Inc. Barbie designer who created the concept in violation of his Mattel contract. The trial, which began May 27, was in its damages phase.
But on July 25, eight days after the initial verdict, a juror told the judge that a fellow juror identified in court only as No. 8 had said during deliberations that her husband described Iranians as "stubborn, rude" and as "thieves" who have "stolen other person's ideas," according to a court document.
Juror No. 8 was dismissed after the remarks came to light.
Before announcing his decision Monday Larson said in court: "There is no question that there was a grossly inappropriate statement made," but ruled that the trial could proceed because the slurs came after the jurors had decided all the key points.
"I have spoken to a lot of jurors in my time," Larson said, and he was convinced that "absent juror No. 8, we have an entirely dedicated and unaffected jury."
The rejection of the mistrial motion was the second major decision in this trial that has gone against MGA.
"The notion that a juror could utter those statements in a deliberation room cannot be ignored," said Tom Nolan, attorney for MGA. Larian said the judge's rejection of the mistrial would be appealed.
Mattel issued a statement, saying it was "pleased" with the judge's rejection of the mistrial motion.
"Mattel believes that to declare a mistrial based on juror No. 8's comment an incident that was resoundingly condemned by the remaining jurors and reported by them to the court would be to penalize the jury for doing the right thing," the company said.
Things continue to look bad for Mattel's Barbie line, which saw U.S. sales drop 21 percent in the second quarter. Industry analysts say that the success of Bratz estimated to boost MGA's yearly revenue from $500 million to $2 billion a year has cut Barbie sales.
The information from:www.allforinfant.com