InGroup lands exclusive rep agreement with Kersh fashion label

Fashion licensing agency InGroup Licensing announced it has been named exclusive licensing agent for Kersh, the prominent Canadian fashion label focused on the young contemporary women’s market. In its new role, InGroup will work to bring the Kersh’s international reputation for natural, chic and sexy sportswear to a wide range of young women’s products, from footwear and jewelry to outerwear, intimates, accessories and more. Kersh captures the spirit of today’s fashion-forward young woman through its collection that includes dresses, skirts, slacks, cardigans, sweaters, jackets, blouses and accessories. The label’s products pair a natural ambience with a look that is laid back, easy to wear, feminine and quintessentially Canadian. Kersh fashions are sold throughout Europe, Asia and North America at over 1,400 leading department and specialty stores. U.S. retailers include Macy’s, Dillard’s, Nordstrom, Von Maur, Gottschalk’s, Buckle and Bloomingdales, among others. “Kersh is the embodiment of today’s young woman. Its products reflect the casual flair and earthy, authentic, yet chic look to which modern women aspire,” said Judi Seidman, President, InGroup Licensing. “These brand values, as well as the highly-regarded Kersh name, will translate well into literally thousands of products throughout the lifestyle and fashion industries.” “InGroup Licensing has the credibility, professionalism and business contacts necessary to land licensing deals that will significantly raise and leverage our brand awareness,” stated Sandy Dombroski, Sales and Marketing Director for Kersh parent company International Fashions Ltd. “We’re excited to be working with a company of InGroup’s caliber and expect great things in the future from our new partnership.” Kersh, a unit of International Fashions, focuses on quality, styling, texture and color, balancing femininity and wearability. The company has become a household name and an international success by offering today’s stylish and confident woman contemporary apparel at great prices. Headquartered in Vancouver, Kersh maintains showrooms in New York, Los Angeles, Toronto, Vancouver and Montreal. The manufacturer advertises in a wide range of leading lifestyle, health and beauty, and fashion magazines including Vogue, Self, Seventeen and Chatelaine. With the signing of its exclusive licensing agreement, Kersh joins other current InGroup clients including hummel performance wear; True Religion Brand Jeans, now licensed into footwear, fragrance, swimwear, handbags and hats; Angels So Sweet, a junior denim brand with handbag, intimates/sleepwear and footwear licenses arranged by InGroup; Hydraulic, now licensed into outerwear; and other fashion companies ranging from Botkier and Jib Hunt to Laguna, North Sails and WD NY. InGroup Licensing is a full-service licensing company that specializes exclusively in fashion licensing, concentrating on fashion and lifestyle brand extensions. Founded in 1994, the company develops programs that fully integrate the disciplines of marketing, merchandising, advertising and promotion, from researching brand recognition levels and identifying logical product mixes to matching brands to partners, negotiating contracts, and managing business growth.

The information from:www.fashion-accouterment.com