Kaisilver reported an increased demand for high quality silver jewelry. Senior executive Ms.Ang said that this could reflect future growth of the custom jewelry sector. She added that, quality concious buyers who moved from gold to silver jewelry are not satisfied with the cheaper mass produced silver jewelry. Sterling silver jewelry has a classic look and feel that is hard to get in gold jewelry. As jewelers reduce gold weight for gold rings and other jewels, the long term durability is being compromised. On the other hand, sterling silver jewelry can have a healthy metal weight. The buyer is also left with a better budget for the gemstone and diamonds in the ring. Ms.Nok from Kaisilver noted that, custom silver jewelry cannot be as cheap as their mass produced counterparts but, the high degree of customization offered by custom made silver jewelry is a major attraction for buyers. You will find buyers choosing the upper range of gemstones like aquamarine, green tourmaline and iolite for silver rings today. This is a shift from the cheaper gemstones that were normally set in silver jewelry. Besides silver rings, silver bracelets and silver earrings are also showing an increase in demand. Most jewelers are provided a 5 to 10 gram gold weight for bracelets, this is grossly inadequate. Gemstones cannot be firmly mounted and durability of the bracelet cannot be assured with this weight. On the contrary, high quality sterling silver bracelets that are custom made can have a weight of around 25 grams to 40 grams and still be modestly priced. Kaisilver with it's continued customer base for gold and silver jewelry has a tremendous edge in this situation. Ms.Nok explained that the same gemstone stock and the same set of skilled craftsmen work on gold and silver jewelry. This means that the buyer gets best value for both gold and silver options.
The information from:www.electronics-in-china.com
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