Many marketers are hard-pressed to tell the difference between Generations X and Y, which include those born between 1966 and 1979 and between 1980 and 1990, respectively.
But according to "The State of Consumers And Technology: Benchmark 2008" report from Forrester Research, telling the generations apart is relatively easy.
"Gen Xers use technology when it supports a lifestyle need," said Charles Golvin, an analyst at Forrester, "while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online population."
The report shows that Gen X is large, at 63 million US 29-to-42-year-olds, but as a whole the generation is still ramping up its Internet and mobile activities—though in some areas it leads the way.
For instance, 69% of online Gen Xers shop online and 65% bank online, higher percentages than any other generation.
On the other hand, although Gen Y is smaller, comprising only 38 million US 18-to-28-year-olds, it sets the pace for technology adoption: 90% of Gen Yers own a PC and 82% own a mobile phone. And they actually spend more time online—either for leisure or work—than watching TV.
In fact, 42% of online Gen Yers, also known as millennials and echo boomers, watch Internet video at least monthly.
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